Last week, we told you that Zynga, Facebook fishermen and farmers extraordinaire, were adding special in-game goods to their most popular titles to raise funds for Haiti’s earthquake victims. Today, the results are in: A press release issued by Zynga reports that their players helped to raise $1.5 million by purchasing the special items. That money will be going to the World Food Programme for desperately needed relief efforts in the devastated quake region.
According to Zynga, “FarmVille users alone raised $1 million,” with other contributions coming in from FishVille, Mafia Wars, and Zynga Poker. “We are humbled by the response from our users and the speed with which they rallied from everywhere to help so many in Haiti,” said Zynga CEO Mark Pincus.
Nice work, everybody. Enjoy the taste of that FarmVille white corn — you’ve earned it.
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Wed, Jan 20, 2010
Casual, Facebook, FarmVille, Industry, Mafia Wars, Social