Advertising campaigns and the way we find information on the internet are huge trending headlines these days, and today happens to be no exception. Today, we have the news about Zynga’s ad campaign for Mafia Wars being under fire from the San Francisco City Hall and the new feature from Google that allows you to “Search as you type”.
An attorney representing the City of San Francisco has sent a letter to Zynga, claiming that the ad campaign they used to promote the latest addition to Mafia Wars was considered “sidewalk vandalism” and litter.
The campaign involved Zynga allowing their advertising company to place fake $25,000 bills on the sidewalks of the city. If you were to pick one up, you were given information about the new addition to Mafia Wars as well as where to go if you wanted to play the game (and hadn’t yet).
According to the Wall Street Journal, the city removed the bills themselves “at a considerable expense”. The city attorney’s spokesman said that “It really is a mess; it’s worse than stenciling.”
Davis Ellen Advertising, the brains behind the campaign issues this statement: “We take full responsibility for the program, regret any inconvenience this advertising has caused to the city and its residents and are working with the city to immediately resolve the issue.”
If you have used the new “Search” feature in Windows 7 that allows you to search what you want just by clicking the start menu, and shows results as you type then you understand this new feature in the testing stages from Google known as “Search as you type”.
Discovered this morning, the feature works as you start typing your web search query and updates the results as you type them. This is a really neat feature that could prove to save people a lot of time in the long run. The video below demonstrates the new feature.