Zynga Announces Game Integration Deal with Yahoo!

Thu, May 27, 2010

Industry, Social

If you thought that after signing a five year deal with Facebook, Zynga would stop looking for outside support for their games, think again. Yesterday, the mega-developer of social and casual games like FarmVille, Mafia Wars and Cafe World announced a new deal with Yahoo! that will see the developer’s games integrated into Yahoo!’s global network of properties, including Yahoo! Messenger, Yahoo! Mail, and Yahoo! Games, just for starters.

While no particulars of the deal were announced, such as when Zynga games will actually be making an appearance, or who is paying who (and in what quantities) to strike the deal, our friends at Gamezebo have more details about what we can expect, straight from the press release itself:

  • Ability for people to play Zynga games and access their personal Zynga game updates across Yahoo!’s properties including the Homepage, Yahoo! Games, Yahoo! Mail, Yahoo! Messenger and others.
  • Sharing of updates across multiple social experiences simultaneously while playing their favorite Zynga games on Yahoo!
  • Product integration of Zynga games with the Yahoo! Application Platform (YAP), Yahoo!’s OpenSocial container through which third-party developers can develop applications on Yahoo!

To put it bluntly, this deal will mean that Yahoo!’s audience of 600 million people will, in the future, be able to play ports of their favorite Zynga games via Yahoo!, and stay up-to-date on what’s happening in those games regardless of whether they’re using Yahoo! Games, Yahoo! Messenger or otherwise.

Mark Pincus, founder and CEO of Zynga, has this to say about the partnership:

“With over 35 million unique users playing our games every single day, social games are fast becoming a leading source of entertainment worldwide surpassing most television shows. Our partnership with Yahoo! gives millions of new users the ability to connect with friends and families through games.”

Once we know more about which games will be added, and when, we’ll be sure to let you know.

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Related posts:

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  3. Terms of Zynga/Challenge Games Deal Disclosed Through SEC Filing
  4. FarmVille “Like” Buttons Continue Zynga’s Distancing From Facebook
  5. Yahoo Making a Move on a Mobile Dev
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- who has written 2533 posts on Frisky Mongoose.

Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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