Zombie Farm Developer Acquired by Saban Brands

Fri, Aug 3, 2012

Funding, Industry, iPad, iPhone, Mobile

How about some more zombie news? The Playforge, developer of the iOS hit Zombie Farm—not to be confused with PopCap’s Plants vs. Zombies—has been acquired for an undisclosed price by the transmedia investment company Saban Brands.

Dan Silberberger, vice president of digital at Saban Brands gave his thoughts in the firm’s press release:

“Mobile is becoming the default medium for entertainment, and games are the future of social engagement. The Playforge has a demonstrated record of creating sustainable, high-quality mobile social games. This acquisition allows us to take a leadership position in the space, combine our brand expertise with the development capabilities of The Playforge, and further expand our reach to wherever consumers want—from mobile to online to television. We’re excited to see the new developments that result from this exciting partnership.”

The Playforge was founded by Vince McDonnell and Susan Salvador and quickly established a name for itself. (Its Meet the Team section of its website is absolutely hilarious). Zombie Farm ranks as 2011’s third highest-grossing iOS app and boasts more than 37 million downloads.

The Playforge will continue to release games under its own brand, but will now enjoy the support of Saban Brands. According to Playforge CEO Vince McDonnel, the company is planning three additional game launches this year.

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