As reported by Industry Gamers, the newest premium item to be released in the marketplaces of Blizzard’s World of Warcraft is a Celestial Mount, that is available for purchase for… wait for it… $25.
Before you scoff and predict the item’s failure, know that the exact opposite is happening. The unofficial World of Warcraft blog has claimed that the purchasing queue for the steed hit at least 80,000 users deep, with the wait time breaching the seven hour mark. Do the math on this, and we’re looking at a new horse that is pulling in $2.5 million in revenue every hour.
Let us know in the comments – are you a World of Warcraft player that has purchased the steed? Will you in the future? Or, better yet, would you ever pay that much for a single item in a game? We’d love to hear your thoughts on the subject.