Women Gamers on the Rise in the Social Gaming Space

Tue, Feb 16, 2010

Facebook, Social

According to the folks at Q Interactive (as reported by Media Week), an increasing number of women are turning to social games as a form of everyday entertainment.

Out of 770 women surveyed by the company, 67% of those who play games on social networking sites like Facebook see gaming of up to five hours a week as “socially acceptable,” even if these women don’t think of themselves as “hardcore” gamers, or even care for the label “gamer” to begin with.

Not surprisingly, respondents feel the same about pay-to-play models as most gamers (MMO fans aside) seem to, as 77% of those polled said they would stop playing social games if they were forced to pay to do so. 97% of the 770 women, however, did respond well to the idea of earning virtual currency through in-game activities, so long as a true payment plan weren’t in place.

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Related posts:

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  2. Social Gamers Are Younger in the United Kingdom, Says PopCap
  3. EA: Mobile On the Rise While Social Gaming Cools Off
  4. FrontierVille Still Gaining Fast on Facebook, Social City on the Rise Agaian
  5. From E3 to Casual Connect: When Hardcore Meets Social Gaming

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- who has written 2533 posts on Frisky Mongoose.

Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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