Why Tapulous Was Sold to Disney

Sun, Jul 4, 2010

Industry

Tapulous, the developer behind Tap Tap Revenge, was recently sold to Disney. Bart Decrem, co-founder of Tapulous, recently sat down with VentureBeat’s Dean Takahashi to explain why he sold his company to Disney.

“We have done very well on the App Store as you know. In the last few months, we have been watching the space. A couple of things have happened. It’s fair to say that Apple has knocked the cover off the ball in terms of execution, innovation and market momentum. The adoption of its devices has been phenomenal,” Decrem said.

He added that while all of that is great, there are still some issues.

“With that, everyone is realizing the stakes here are very high. The opportunity is very big. You see people lining up in aggressive positions. Ngmoco has raised a lot of money. Booyah has too. Zynga has just launched FarmVille on the iPhone. Electronic Arts and Gameloft are aggressively investing in the iPhone and iOS. As we looked at that landscape, we had to decide what it would take for us to really execute. We realized it would require significantly more resources. We spent the last few months talking to potential investors and partners. Along the way, we started talking to Disney. We felt we had a shared vision.”

For the rest of the interview, head over to VentureBeat.

Can you really blame Decream here? To compete in a growing space, it requires resources that you might not have. Considering that traditional game publishers like EA are making a big push into the space, it’s a pretty smart move to get the backing of a big corporation to try and even further expand your business.

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- who has written 186 posts on Frisky Mongoose.

Art is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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