Why E3 is Only Mostly as Great as Comic-Con

Wed, Jun 6, 2012

Events, Frisky Misc, Industry

In many ways, being on the show floor at E3 is nerd heaven. Full immersion in the latest and greatest that gaming has to offer, surrounded by a group equally as enthusiastic about the pursuit of interactive awesomeness. In one way, though, there’s something that keeps E3 from being quite as fantastic as other such events.

See, E3 is not a consumer-facing show. It’s ostensibly industry-only (despite the dozens I’ve met who have admitted they have no legitimate reason to be here). This leads directly to tragedy: as I wander the show, I come upon several booths specializing in gaming merchandise — plush toys, action figures, phone cases, laptop skins, and more. They are all amazing, and I want them. But because E3 is not a show for consumers, these are all just floor samples. None of this stuff is for sale. All I want to do is give these people all of my money, and they won’t let me.

So, thanks, E3. Thanks for only being 95% great.

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