What Happens in myVEGAS Stays on Facebook But Then Goes Back to Vegas

Mon, Aug 6, 2012

Casual, Facebook, Social

So here’s a social game with a little twist: PLAYSTUDIOS, a TriplePoint client and unique capitalization/emphasis enthusiast, has a new game on Facebook called myVEGAS. It’s a free-to-play title where you cruise around a Virtual Vegas (a simulated strip, a digital desert, etc), playing slots, table games, and converting your winnings into your own personal Las Vegas Boulevard South. The key, though, is that unlike most Facebook games, where your points simply remain valuable within the context of the Ville du Jour, myVEGAS has a lovely partnership with MGM Resorts to let you convert your social winnings into actual real-world stuff. In short, if you win in myVEGAS, you can go to the real Vegas (theirVEGAS?) and get, say, a free meal at the buffet at Circus Circus. Finally — a way to get waffles through the Internet. You knew it was only a matter of time.

From the press release:

myVEGAS provides access to a diverse array of chance-based games, combining established gambling formats with immersive and entertaining social game mechanics and storylines. The initial suite of experiences featured in myVEGAS includes slot and table games. The myVEGAS entertainment destination will continually evolve as new games and game categories are introduced.

myVEGAS players will earn Loyalty Points as they spend time playing the portfolio of games. These Points may be redeemed for real-world rewards. The myVEGAS Loyalty Program will feature offerings from all of the participating MGM Resorts International properties. Rewards will range from choosing the song for the Fountains of Bellagio or diving with the sharks at Mandalay Bay’s Shark Reef Aquarium to gourmet dinners, luxurious hotel stays, Cirque du Soleil show tickets and access to Las Vegas’ hottest pools and nightclubs. Hundreds of thousands of discrete prizes will be awarded to myVEGAS loyalists, amounting to millions of dollars in value.

Now, if you’ll excuse me, I have many slots to play while I pretend I’m seated next to a chain-smoking retiree from Boca Raton.

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