Wal-Mart Expanding Christian Games Market

Sun, Apr 11, 2010

Casual, Industry

The Christian games market isn’t very large, but it potentially stands to get a bit larger with the revelation that Wal-Mart is planning to expand on their Holiday 2009 test of the genre. During that time, Wal-Mart housed Christian games in 100 Wal-Mart stores across Texas, which apparently intrigued them enough to expand it potentially further.

No firm numbers of stores participating were given, but according to SEC filings by Christian Games Developer Left Behind Games, the test “will be featured in a limited number of Walmart stores covering a broad area of states.”

If successful, Left Behind Games believe that their Christian-themed games will be available on a more national basis.

“Allowing us to further test our sales model regionally will provide us with ongoing market insight and a chance to enhance sales. Our Walmart strategy continues to be validated as we focus on placement, promotions and sales for the 2010 holiday gift giving season, when a majority of games are sold,” the company said, as quoted by IndustryGamers.

Left Behind Games has made games such as Keys of the Kingdom and Left Behind.

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- who has written 186 posts on Frisky Mongoose.

Art is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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