Vogue magazine’s Vogue Stylist app, which is only available on the iPhone, is set to do two things: the first is give fashionistas an easy way to purchase all of the clothing and accessory items they see in Vogue magazine on a monthly basis, and the second is to (in theory) increase the magazine’s younger fanbase through its new-found leap in its technological presence.
According to the Wall Street Journal, the Vogue Stylist allows users to view the magazine’s clothing ads, and transforms those ads into shopping links, taking users to the appropriate website where they can splurge on the items from the comfort and convenience of their phone. If nothing within the app proper catches your eye, but you have an issue of the magazine nearby, you can take pictures of the ads within the magazine and then upload them to the app to reach the same end – the ads are converted to shopping links.
For devoted fans of fashion, the app also comes with the ability to upload your own collection of clothing into the app, so that the app can make suggestions about which items the user might wish to add to their wardrobes based on the items they own or on items found in that month’s issue of Vogue.
This is what Vogue publisher Susan Plagemann hopes that the younger generation will find most interesting about the app. “The younger generation that’s coming up is all about putting things up,” she says. “Uploading is what they want to do, rather than just downloading.”
To round out the app, users will also have the added incentive of finding exclusive items or discounts within the app, just by taking a photo of ads within the magazine.