When it came to Hollywood movies and video games, Hollywood had the upper hand. Hollywood would make the movies, then a game would be developed based on those movies. Now we can see a very different trend. Games are released and, if enough people react positively to it, movies based on the games are made (some to our chagrin).
Even the consoles do more than play video games. Netflix on the 360, Wii, and the PS3 is probably one of the greatest advantages of going online. Netflix isn’t the only feature that shows the changing relationship between Hollywood and video games either. A channel exclusively airing on Xbox Live may be in the works. The Playstation Network already launched and finished a reality show.
Though the relationship between the video game industry and the movie industry seems to be evening out, sometimes they butt heads. Remember Grand Theft Auto IV? Many feared that GTA4 would take ticket sales away from Iron Man. Some movies are even keeping a cautious eye on video game release dates so that their own ticket sales won’t get hurt.
Overall, the relationship between the two industries is getting better. Many people like Graham Hopper, general manager of Disney Interactive Studios, see the potential in such a relationship. “[Video games] is where a lot of our consumers are spending their time,” he says. ”It’s also a great way to reach a very elusive audience. … Our ability to reach young males through games is enormously helpful to sustaining a franchise.”