There have been a number of questions as to how Twitter might be able to monetize the monstrous user base it has. It has looked at a number of solutions, but this might be the best one yet: Setting up what are essentially advertising accounts that broadcast various shopping deals.
It current has an @earlybird account, where it appears they will publishing the shopping deals. The tweets are currently protected. You can send a request to be able to follow them, but as of press time I have not been accepted.
According to Carolyn Penner, a communications worker at Twitter, told ReadWriteWeb the following about the @earlybird account: “There are interesting things in store for @earlybird. Keep waking up early and you might be the first to find out what they are.”
Honestly, this is an ingenious way for people to essentially be advertised to through Twitter. People might not like an actually advertisement plastered on their screen about 20 percent off this or that, but if they’ve signed up for it and it’s simply another tweet in their list–it’s fine. I know I have no problem with following Amazon’s music Twitter, because they have good deals and I’m interested in them. This is simply targeted marketing in a new, innovative form.