Virtual currency has been a effective tool to promote socialization and marketing in online games. For example, you may recall the recent Playfish cash offer in Hotel City. Well according to Mashable, Tiger Woods PGA Tour Online, Electronic Art’s new web-based golf game, is getting some of the action. For each Facebook friend that signs up, players will receive a whopping $10,000 of in-game currency. The currency can then be used for in-game activities and purchases, like improving your swing, purchasing new clubs and customizing your golf avatar with fancy new duds.
Did EA’s acquisition of Playfish, the popular social game developer responsible for Restaurant City, Country Story, and Pet Society, influence this promotion? Probably. Will we see more promotions like this, integrating social sites, like Facebook and MySpace, with the new web-based title? Hopefully. And, fingers crossed, maybe we’ll see more cross-promotions soon (Playfish cash for playing holes in Tiger Woods Online? Yes please!).
You can start playing Tiger Woods here.