According to Venture Beat, those 125 million games have translated into over $2.5 billion in revenue for Maxis and EA, with the franchise’s success being a true marker of how the gaming industry has changed.
EA boss John Riccitiello admits that the franchise’s beginnings seemed shaky. “At first, no one believed that a video game about people and social interaction, without shooting, driving or what passes for action, could be published successfully.”
However, it’s the demographic of the game’s most dedicated players that can be credited to some of the success, as Riccitiello states that “The Sims has incredible appeal among teens and young adults, and, especially among female players, has broken all the old established rules about video games.”
The game has great appeal because of its massive customization options. No two players will share the same house, or Sims’ life experiences. It’s due in part to that factor, and the game’s love and acceptance of user generated content (among many other reasons), that the newest title in the franchise, the Sims 3, beat World of Warcraft for the honor of being called 2009’s PC game of the year.
Ten years after first being developed, the franchise is still as strong as ever and shows no signs of slowing. I’m looking forward to seeing what the next ten years will bring.