We all know this by now: gaming is no longer considered a childish activity. We see gamers of all ages: from the pre-teen jumping on goombas in Mario to the mother harvesting eggplants for mastery on FarmVille. It’s become a big part of cultural media, sitting comfortably with literature, music, television, and movies. Paolo Pedercini saw the potential of video games as a means of mass communication and founded Molleindustria, a team of designers, programmers, and artists based in Italy.
Molleindustria seeks to free video games from “the dictatorship of entertainment,” to start a Gamevolution. Rather than using video games to make a hefty profit, Molleindustria is creating video games with more substantial messages that pertain to social and political aspects of society. These messages range from criticizing culture to raising awareness about a particular topic. Combining video games with serious, socio-political topics is wonderfully inventive if you think about it. They are combining vital issues with the addictive nature of video games, leaving gamers a little more informed than they were.
You can play through some Molleindsustria games and let your brain chew on something new, or you can just take the games at face value and have fun… or both! Both is good. My two personal favorites feature existentialism and Jesus.