“The Facebook Effect” on Farmville in Taiwan

Thu, Jun 10, 2010

FarmVille, Frisky Misc, Industry

You think you like Farmville? Your neighbors? Your neighbors’ neighbors? How about 26% of the country? In Taiwan that’s was the case. As reported by The Facebook Effect by David Kirkpatrick:

In Taiwan, Facebook usage –mostly on PCs–soared in 2009 for one reason: the Farmville game from Zynga. Playing it became almost a national obsession, and many joined Facebook simply to do so. It grew from almost nothing to 5.6 million people, or 26 percent of the population in the year ended February 2010

The equivalent would be nearly 79 million Americans.

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