Target Rolls Out Redesign on Video Game Department

Sat, May 22, 2010

Casual, Console, Handheld, Industry

According to Kotaku, the video game business generated nearly 19.66 billion in revenue in 2009. Triplepoint client Target is taking this to heart and implementing a big change to their video game department.

The redesign is scheduled to be completed in all Target stores by June, giving 30% more space to games and displaying them in a more user-friendly manner. The new department will more closely resemble the way Target displays its DVDs and Blu-Rays, organizing games by platform as well as genre. Most retailers, including video game giant Gamestop, do not sort by genre so this move could make Target one of the most gamer friendly retailers.

Additionally, the redesign will see the addition of Learning Centers, kiosks where customers can get informed about ESRB ratings, prices, and inventory, as well as getting recommendations. Trial Stations will also be added, allowing customers to demo games before they commit to a purchase. Says Target senior vice president Mark Schindele, “The electronics and video game reinvention was designed with the wants and needs of our guests as our top priority.”

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- who has written 290 posts on Frisky Mongoose.

Sarah Gray is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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