Target Returns to E3 2010 With The Bullseye Lounge

Thu, May 20, 2010

Events, Industry

Triplepoint Client Target is making a triumphant return to E3, the premier video game expo and conference this year with the Bullseye Lounge. The E3 Expo runs from June 15-17 and Target will offer a place for attendees to come and try out new games from Ubisoft and get free snacks and drinks from Archer Farms. The lounge will also have free WiFi, charging stations for your cell phones, a cleaning station for electronics and videos showcasing Target’s video game makeover in their stores.

Mark Schindele, senior vice president at Target said, “E3 embodies the passion and excitement of the gaming community and having a unique presence there allows us to illustrate our commitment to the video game industry and reinforce Target as a destination for gamers. To better showcase video games within the consumer electronics department we’ve introduced new video game footprints in all our stores expanding the space by almost 30 percent. Our updated floorplan will be further enhanced with video game Learning Centers and Trial Stations in the majority of stores to make video game shopping more convenient for our guests.”

At the E3 Expo, the Target Bullseye Lounge will be located in the Concourse Hall Foyer and is intended to be a place to cool your jets and take a break from the excitement on the show floor.

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