Let’s face it, instant gratification is one of the underlying reason people play a lot of games. Well, some of these free-to-play games available take away that aspect in some form but then re-offer it with virtual items for real money. Traditionally, the “hardcore” gamer would disapprove and shake their heads in digust; however, a [...]
Continue reading...Sunday, March 28, 2010
I think it’s a bit harsh to say that social gamers are “weird”, as Newsweek recently put it… But you have to dig a little deeper than face(book) value to understand the attraction of playing casual games with actual friends on the (social) web. In the end, it all boils down to the fact that [...]
Continue reading...Friday, March 26, 2010
Kongregate, a web-based gaming service, has announced that its revenue from virtual items has increased by 30%. This is not so surprising because the same thing happened last month, and the month before that too. While no specific dollar amount was mentioned, the company did mention that it now encompasses one-third of their overall revenue. [...]
Continue reading...Wednesday, March 17, 2010
In a study conducted by ComScore and Offerpal Media, 53% of social gamers would gladly accept virtual money in exchange for looking at a few ads rather than paying for it with real money. Something for next to nothing? I’ll take it. The alternative forms of payment could include but are not limited to completing [...]
Continue reading...Sunday, February 28, 2010
Before a new week gets going, here are some odds & ends from around the web to wrap up the weekend. What big news are you watching in the week ahead? Facebook Looks to Open 200-Person Office in Austin, Texas (via Inside Facebook & Mashable) – “Although Facebook has US offices outside of its Palo [...]
Continue reading...Friday, February 26, 2010
Hi, I’m Kate Hancock and I’m a Johnny Depp fan-girl. (“Hi Kate.“) Okay phew, now that we’ve gotten that out of the way- You (PetVille players), have got a very important date… A limited-edition, Alice in Wonderland-inspired, “Pets in WonderVille” collection of costumes and decorations is now available in PetVille! Zynga, the game’s developer, has [...]
Continue reading...Tuesday, February 23, 2010
Earlier this week, New York City’s Jacob K. Javits Center played host to a convergence of two trade shows, as both the 107th American International Toy Fair and Engage! Expo welcomed a diverse group of exhibitors and speakers. For certain attendees, the pairing of Toy Fair with the Engage! Expo, a conference that focused primarily [...]
Continue reading...Wednesday, February 17, 2010
Social Gold, the premier virtual economy platform, has recently shared some intriguing facts on users’ spending behavior within social games. Social Gold offers users a seamless in-game payments experience so players can purchase virtual goods without disrupting gameplay. New stats that were recently posted on Social Gold’s blog show that their virtual economy platform increases [...]
Continue reading...Friday, February 5, 2010
Inside Network recently released a report that the virtual goods market is expected to drive $1.6 billion in revenue in the U.S. in 2010. The market is driven in large part by virtual items sold in social games, which account for $835 million of the total sales projected. While publishers such as Zynga, Playfish, Playdom [...]
Continue reading...Thursday, February 4, 2010
I know the headline is probably tripping your spam filters, but it’s not spam, I swear. Kwedit, a new online goods payment service debuting in several virtual worlds and MMOs, seeks to enable players to buy their favorite in-game items — even if they don’t have a credit card or PayPal account. Users can print [...]
Continue reading...Tuesday, January 26, 2010
Zynga is calling all PetVille players to celebrate world competition this month, by purchasing some shiny new Snow Sports gear in the virtual goods marketplace! Now players can give their pets all the decorative luxuries they deserve this Olympic season – snowboards, ice skates and flags from around the world. Snag all the sporty new [...]
Continue reading...Saturday, January 16, 2010
So you finally hauled your virtual holiday tree to the curb (WTG you!) and here we are mid-January on the Facebook fields of FarmVille… Just recovering from the gift-giving mayhem that was FarmVille’s holiday celebration – it started early, gifted big, and ended late, extending well into 2010. Whether you’re glad all that increased neighborly [...]
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Tuesday, March 30, 2010
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