Frisky Mongoose

Sending Virtual Presents Adds Up to Billions of Brand Impressions

With several of my Facebook friends claiming birthdays in January, I’ll be writing quite a few celebratory wall posts this month. If I’m feeling especially festive, why, I may just include a picture of some chocolate chip cookies as a pleasant sentiment. Should those cookies happen to be Nestlé Toll House cookies, then both the [...]

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Facebook Credits: Uniform Virtual Currency for Social Games

Are Facebook Credits the next Web Currency? Should PayPal be worried? The social media gurus over at Mashable say yes – it will take a while – but yes. Facebook introduced the Credits system back in April as a way to simply give friends spending money in the virtual gift shop. It’s now also part [...]

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