Tag Archive | "social games"
Casual Connect 2011: Games Industry Fishbowl?
With Casual Connect, the fish analogy is easy. You’re gathered in Seattle, surrounded by the sea, partying in aquariums, and hell, I even roomed with a finned friend this year. Our hotel pet (affectionately and temporarily named Sarah) stayed in her fishbowl out of necessity. But will the casual gaming industry do the same? Are [...]
Continue reading...RockYou Expands Team and Announces New Key Hires
Thursday, February 10, 2011
RockYou, a TriplePoint client, just announced new key hires this week. Katrina Osio joined RockYou’s executive team as SVP of Marketing and John Yoo was appointed as Creative Director for an unannounced game from RockYou’s Redwood City studio. The company’s new leaders are planning to assist in driving RockYou’s goals to expand their portfolio of [...]
Continue reading...Bioware Borrowing Metrics-Based Social Game Approach for Mass Effect 2
Thursday, September 9, 2010
Social game developers are often criticized for focusing on “player metrics” — gameplay data culled from actual player experience that’s used to guide frequent, carefully crafted updates. But a new interview with the creators of one of the biggest traditional game releases of the year shows that this metrics-based approach is starting to spread to [...]
Continue reading...Target Stores First to Sell Facebook Credits Gift Cards
Friday, September 3, 2010
Beginning this Sunday, Target (a TriplePoint client) will be the first retailer to carry Facebook Credits gift cards in stores nationwide. This is great news for social gamers who can’t (or prefer not to) use a credit card to make online purchases, but still want to use premium virtual currency in Facebook games and apps. [...]
Continue reading...From E3 to Casual Connect: When Hardcore Meets Social Gaming
Tuesday, August 31, 2010
Are core and casual games at a crossroads? Gen Katz, industry veteran and editor of Games4Girls/Games4Women, seems to think so. She’s graciously given the ‘Goose permission to share her latest gaming newsletter, which discusses some new and old revelations from Casual Connect 2010. Bopping from E3 (in LA) to Casual Connect, July 20-24 in Seattle, [...]
Continue reading...Survey Says: 56 Million Americans Playing Social Games
Tuesday, August 24, 2010
A new study from the NPD Group has shown that one out of every five Americans over the age of six have played a social game once. This totals up to being nearly 60 million of us, and that’s adults and kids. As more and more companies scramble to jump on the social gaming trend, [...]
Continue reading...Five Things We Want to See in the Google Games Network
Sunday, August 1, 2010
The past few weeks have seen a distinct ramp up in rumors surrounding a new Google social network in the works — with social gaming being a big part of those rumored plans. Even though we have no details on what such a service would look like, we’re pretty excited about the potential of what [...]
Continue reading...What Zynga’s Game Closures Say about the Social Gaming Market
Tuesday, July 6, 2010
The recent hard times for the social gaming market have been harder on some games than others, as reported by Games.com. Last week, social-gaming mega-publisher Zynga decided to shut down two well-established parts of its catalog. First, the servers for Roller Coaster Kingdom (RCK) were shut off, then Ponzi Inc., a promising game Zynga got [...]
Continue reading...Social Game “Whales” Important For Game Developers
Sunday, July 4, 2010
Increasingly, there appears to be some evidence that instead of simply looking at the monthly active user list of a social game, you should increasingly look at how many “whales” the game can attract to it. By whales, we’re not referring to anyone’s weight here–we’re talking about the amount of money these players spend in [...]
Continue reading...Are You Facing Social Game Fatigue?
Saturday, May 29, 2010
Over at Games.com, Soyon Im wrote about a topic that perhaps you might be experiencing: social game fatigue. Im, in particular, is talking with Pet Society in particular. I didn’t log into the game for other reasons: I was too tired from jetlag I realized that Pet Society isn’t as addictive as I’d thought That [...]
Continue reading...Virtual Goods Sales Trend Continues Upward Slope
Saturday, May 29, 2010
Virtual goods sales are continuing to rise steadily, if a recent research firm report is to be believed. First reported by CNet, the data by research firm Magid and Associates show the following: 13 percent of consumers that have Internet access have purchased virtual goods in the past 12 months, and 21 percent of these [...]
Continue reading...Social Games More Popular With Women Than Men
Saturday, May 1, 2010
According to new research done by market research firm TrendStream, social games are more popular with women than they are with men. Among female Internet users, 28 percent say they play social games, while only 22 percent of male Internet users say the same. Tony Smith, managing director of TrendStream, said that the disparity had [...]
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Sunday, July 24, 2011
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