Tag Archive | "mattel corporation"

Pretty, Pink and Pretty Smart: Computer Engineer Barbie’s Strides Send Girls on the Path to Silicon Valley

Thursday, February 18, 2010


Tweet At this week’s American International Toy Fair, the Mattel Corporation announced Barbie’s latest career as a computer engineer. Decked out in a binary-print tshirt, leggings and sensible(ish) shoes, Barbie sports a Bluetooth headset and carries a pink laptop (with “Barbie” written in ASCII on the screen, cleverly enough). The Barbie® I Can Be…™ Computer [...]

Continue reading...