Tag Archive | "advertising"

GamersGate Opens the Door to Ad-Supported Free Game Service

Tuesday, May 22, 2012

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GamersGate Opens the Door to Ad-Supported Free Game Service

Digital distribution is a near-perfect platform for gamers. People like getting games, and then playing those games. If it weren’t for the little detail of having to exchange money for those privileges, we’d be set for life. Thankfully, TriplePoint client GamersGate is taking a crack at a more perfect system. The digital distributor will be [...]

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An Introduction to Empire Avenue: Buy and Sell Online Influence

Thursday, August 12, 2010

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An Introduction to Empire Avenue: Buy and Sell Online Influence

Empire Avenue lets you buy and sell virtual shares in your friends, family, that coffee shop down the street – whoever! This video sees a few folks on the development team talking about what the company is all about, what influence is, and what’s coming up! About Empire Avenue: Empire Avenue is a revolutionary online [...]

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Ads on Twitter, Starting Now

Wednesday, April 14, 2010

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Twitter hasn’t done any sort of advertising monetization of its massive social network over its four year life. That is, until now. As of yesterday, Twitter has begun running ads on twitter searches for about 10% of the twitter population. The new ads are called Promoted Tweets and will feature well-known businesses such as Starbucks, [...]

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“iFlash” Ads Coming to iPad

Thursday, April 1, 2010

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“iFlash” Ads Coming to iPad

Yes, flash can be done on the iPad. Of course, this appears to only be for advertising, but it is a step. Advertising is going to be crucial for app makers on the iPad, especially free apps, so it only makes sense that ad agencies are preparing for the onslaught of requests they will undoubtedly [...]

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Playdom Secures Advertising Deal with WildTangent

Friday, March 12, 2010

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Playdom Secures Advertising Deal with WildTangent

Advertising drives a lot of the free games we play and both the advertisers and game developers know this. Playdom, who makes such popular Facebook games as Tiki Farm and Social City have struck a deal with advertiser WildTangent. Here’s the best part: Looking at ads will benefit you. Once the ads go live, the [...]

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Ad-Based Game Crosses 10 Million Downloads

Wednesday, January 27, 2010

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Ad-Based Game Crosses 10 Million Downloads

I’m willing to wager that I am not the only American resident who had never heard of UK-based credit agency Barclaycard before they released Waterslide Extreme for the iPhone. The app, which allows players to ride massive waterslides through urban environments, as in this TV commercial, functions as both an amusing game and an interactive [...]

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“Zero” Marketing is the Best Marketing: Dark Void Zero and Instant Nostalgia

Tuesday, January 19, 2010

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“Zero” Marketing is the Best Marketing: Dark Void Zero and Instant Nostalgia

Rich Jones (TriplePoint) examines Capcom's unique marketing strategy for Dark Void Zero, a retro DSi downloadable game released alongside the next-gen game Dark Void.

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Apple Buys Mobile Ad Company; App Developers to Gain More Access to Ad Tech?

Tuesday, January 5, 2010

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Apple Buys Mobile Ad Company; App Developers to Gain More Access to Ad Tech?

Forbes is reporting that Apple has just completed acquisition of Quattro Wireless, a mobile ad technology business which helps marketers “reach the right consumers across the mobile web and in applications.” The Forbes article puts the company sale at $275 million, bringing Apple into the mobile ad market for the first time. Just yesterday, Mobile [...]

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Sending Virtual Presents Adds Up to Billions of Brand Impressions

Tuesday, January 5, 2010

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Sending Virtual Presents Adds Up to Billions of Brand Impressions

With several of my Facebook friends claiming birthdays in January, I’ll be writing quite a few celebratory wall posts this month. If I’m feeling especially festive, why, I may just include a picture of some chocolate chip cookies as a pleasant sentiment. Should those cookies happen to be Nestlé Toll House cookies, then both the [...]

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gWallet Pockets $12.5 Million in New Funding

Tuesday, December 1, 2009

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gWallet Pockets $12.5 Million in New Funding

gWallet (a San Francisco-based social games company which launched in August) just announced $12.5 million in its first round of funding from venture firms Adam Street Partners, Trinity Ventures and other investors. gWallet is a “virtual currency platform for social media”. The company works directly with advertising agencies to figure out ads and offers can [...]

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