A new study from the NPD Group has shown that one out of every five Americans over the age of six have played a social game once. This totals up to being nearly 60 million of us, and that’s adults and kids.
As more and more companies scramble to jump on the social gaming trend, it’s important to know what kind of people are playing social games, and how they are playing them.
Out of these statistics, only 10% say they had spent any real money on a social game, and 11% proclaimed that they would eventually do so. This makes sense and coincides with the 2009 virtual good revenue that apparently reached $2.2 billion. That 10% percentage in purchasing digital goods seems awfully low when the most popular social games can inspire such high percentages of 41% or higher.
When broken down into demographics, the study showed that the penultimate social gamer is an older woman as around 53% of social gamers are women and the average age is 43. Also interesting and of note is that 35% of all social gamers have never played a traditional video game.
No surprise here: Facebook is the most popular place to play social games with 83% of social gamers claiming this as their virtual social arcade. Also, the average user has played six social games. It does make me wonder how a Google social network offering would fare in today’s world.
I suppose the only question left to ask is whether or not this is a growing trend that will continue to grow or a simple fad that will fade after long. We’re interested in hearing what you think. Please let us know your thoughts on the subject in the comments section below.