Super Whales Spend Thousands of Dollars in Social Games

Sun, Jun 13, 2010

Frisky Misc, Industry, Social

There’s been a lot of talk about “whales” lately in the social gaming sphere, but for those unfamiliar with the term, a “whale” is a player who spends massive amounts of money on virtual goods in social games. The acknowledged threshold for becoming a “whale” is $1,000. That’s a lot of money to be the starting point and Inside Social Games investigated what “super whales” are spending in the social game sphere.

TriplePoint client Social Gold provided a graph of their five highest spenders, including dollar amounts and locations. Yes, each bar corresponds to a single person.

Keep in mind that under 10 percent of users spend any money at all on games, and the average spent from that small percent is $60. If the sheer amount of money spent doesn’t shock you, maybe this will: the numbers cover only 6 months of spending since, November 2009.

Before the social game genre took off, there were “whales” in other industries: casual games had their share as well as online multiplayer games. It is likely that with the ever expanding and evolving social game economies, we’ll see some of these big spenders purchasing items that retain or increase their value, thus earning their buyers more money in the long run.

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- who has written 290 posts on Frisky Mongoose.

Sarah Gray is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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