Sunday Soapbox: Hungry for More Challenge and Chance in Social Games

Sun, Apr 25, 2010

Casual, Facebook, Features, Social

Now that I’ve rambled off a lengthy list of reasons why people play social games, I think its fair to say that Facebook game developers are doing a lot of things right.

Now can they change their click-only interfaces to feed players who are hungry for more?

People will click as many times as they need to make what they want out of a social game. But after all the shopping and buying of virtual items, sending gifts and helping neighbors, harvesting crops, feeding animals, cleaning and decorating…

How about a little fun?

It seems like the only real gameplay elements lacking in social games are challenge and chance. Beyond mystery boxes, most game elements are pretty darn cut and dry.

Oh they dabble – a little trivia and the occasional mini-game – but let’s get real. What’s engaging about clicking a mouse to do *everything* in a game? (Including those lucky-guess style minigames.) Players are getting hungry.

What about word challenges, crossword puzzles, soduku, chess – something with true challenge? (PetVille’s Bubble Pop is a step in the right direction.) Surely traditional casual games could be somehow incorporated into our humble Facebook game abodes, and it would be glorious.

Tower defense (here’s looking at you Plants vs. Zombies), match-3, hidden object, jumble, memory, puzzles, mazes, fastest-finger, trivia, card games, and basically any casual genre thinkable are all viable options. Partner with someone like Parker Brothers and give us social game Sorry! Or PopCap could always roll out FarmVille- and Petville-themed Peggle, Zuma and Bejeweled. I’m excited just thinking about it!

Pay to PLAY

I’d be more willing to spend real money in social games if the experience were more like an arcade and less like for Facebook game merchandise. What I mean is…

Why shouldn’t my in-game item collection be partially based on my performance? Just for example’s sake, say I pay $1 real dollars-worth of Farm Cash to play in a FarmVille-themed Peggle tournament. If I score more than X points, I get a special in-game item that’s otherwise available for the Farm Cash equivalent of $5 real dollars.

For that matter, how about selling “game tickets” or “tournament entries” (for premium currency). And instead of awarding special in-game items, just let us win more premium currency to spend however we like – whether that’s on more “game tickets” or on virtual goods for our farms, aquariums and cities?

If this type of gameplay were available in my favorite Facebook games, I’d never want to leave. So you wouldn’t have to worry about convincing me to come back ;)


I’m not sure why it is that the social game formula works, but it definitely does. Successful Facebook game developers have figured out something special that no one has yet been able (or willing) to describe. They’ve tapped into our brains in ways we don’t understand, and we, the players love them for it.

Our imaginations and time-wasting desires can only go so far though… The mouse-click interface is simple and fine for most social game elements (planting, feeding, cleaning, harvesting, etc.) But we’re getting hungry for more. Don’t think mini-games, think integrated casual gaming interaction.

You can lead a player to water, now let him drink.

Be Sociable, Share!

Related posts:

  1. Sunday Soapbox: Why Do We Play Social Games?
  2. Sunday Soapbox: Pop-Up Edition
  3. Soapbox: Devouring the Social Game Buffet – Why We Play
  4. Facebook Credits: Uniform Virtual Currency for Social Games
  5. 5 Reasons Facebook Places Matters for Social Games
, , , , , , , ,

This post was written by:

- who has written 1010 posts on Frisky Mongoose.

Contact the author

  • Pingback: Tweets that mention Sunday Soapbox: Hungry for More Challenge and Chance in Social Games | Frisky Mongoose --

  • Pingback: uberVU - social comments

  • L.N.

    Dear Facebook, I have noticed that the “apps” and “games” list is gone from Facebook, that is, it's not gone, but the link to the list is gone, so most users won't find it. I'm not sure why you would delete a perfect fine feature like that, but for indie developers (which can't afford to spend much on adds) this is catastrophic. It basically means that only big studios like Zynga & co will have any exposure and the only games that will get promoted are the ones that sell virtual goods. This is also bad for those players that like to play games which don't necessarily have a great business plan and venture capital backing, but are just for fun. So please Facebook, for us indies, put a link to the apps page again ( Thanks !

  • Kate Hancock

    I've also noticed some things missing of late – like the ability to easily
    access your friend feed for specific games, or access a game's fan page
    without going directly into the game. I'm sure Facebook is working on an
    ungodly amount of minor issues like this right now, with the redesign, etc.
    So let's give them the benefit of the doubt a little while longer. On that
    note, I'd love to think Facebook is reading and thank you for visiting
    Frisky Mongoose! Keep reading for more :)

  • Kate Lollar Hancock

    Yeah, I definitely wrote this.