ComScore has conducted a study that mobile gaming overall has declined over the past year. The decline likely comes from the decline of gaming on feature phones. The decline of gaming on feature phones was at a 35% rate which is very significant considering these phones still own 80% of the cell phone marketplace.
The study also apparently showed that iPhone gaming increased 60% which shows promising news despite the decline. As more people buy smartphones like the iPhone, the mobile gaming market will make a huge turn-a-round.
“Although the number of mobile gamers has declined in the past year, there is reason for significant optimism about the future of this market,” remarked Mark Donovan the senior analyst of mobile. “As the market transitions from feature phones to smartphones, the dynamics of gameplay are also shifting towards a higher quality experience. As a result, we can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement.”