Starcraft II Promises Facebook, Integration with Purpose

Wed, May 5, 2010

Console, Facebook, Social

Blizzard, the Makers of World of Warcraft, has taken the first step to introduce Facebook into its popular PC games. Anyone who uses — Blizzard’s service that links players to their online games — will be able to use Facebook to find and recruit fellow players. Starcraft II Facebook integrationThe first implementation will be in Starcraft II: Wings of Liberty beta and will roll out to to everyone when the game officially launches on July 27. The press release says that “information about other Facebook-related features on will be announced at a later date,” and we can’t help but wonder if that means some kind of Facebook tie-in will be coming to World of Warcraft as well.

Integration with social networks is a trend that’s taken hold of hardcore console and PC game makers. Last year, Uncharted 2 for PlayStation 3 launched last year with a well meaning, but ultimately annoying, Twitter integration and EA’s Need for Speed World for PC will also have Facebook implementation (plus a few other console games we’re not allowed to spill the beans on just yet).

It’s nice to see traditional game companies embrace social networks, but does this integration really add to the game experience or is it more of a gimmick? So far, we’d vote for the latter, but if the Blizzard-Facebook connection can help you hook up with friends who are playing the same game, this might be the first useful implementation we’ve seen so far.

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  • dman

    what happens if im some one who does not use face book for anything, cause i like my privacy. face book does not have a lick of privacy in it. so does that mean because i have a battlenet account ill automaticly be put on face book.

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  • Kate Hancock

    I don't think you HAVE to be on Facebook – just an added feature for those
    who choose to use it. You should still be able to use without
    having a Facebook count. I can't confirm that at this point, but it only
    seems logical.

  • Sam Morris

    GamerShots is currently doing this somewhat, connecting World of Warcraft and other MMO characters to their Facebook accounts by users dragging and dropping their Facebook friends onto screenshots. Here is an example:

    It will be interesting to see if this causes a big increase in membership for Blizzard.

  • Kate Hancock

    Neat, thanks for the tip!

  • Sam Morris

    Facebook actually does provide plenty of privacy control for users. Some of the options are not set to private by default but they really are not that hard to change.

  • Sam Morris

    no problem Kate! you should try it out :)