Sourcebits Launches iPad Lab, Diligently Developing Super Apps for iPad Retail Launch

Fri, Jan 29, 2010

Industry, iPad, iPhone, Mobile

Following the iPad announcement this week, developers are digging into their pockets and diving into new device-specific app designs. One such dedicated developer is Sourcebits, who is working (literally) around-the-clock to ensure iPad owners will have quality native apps on launch day.

Here’s the full press release with more details:

BANGALORE, India – January 29, 2010 – Sourcebits, a leading developer in mobile and social app, gaming and digital solutions for iPhone, Mac, Android, Blackberry and Web, today revealed their aggressive solution for iPad App design and development, rightfully named the Sourcebits iPad Lab. The company, which currently employs over 150 talented software developers, has dedicated a team of 80 iPhone developers and Apple award winning designers to focus solely on creating SUPER APPS for the next generation of Apple iPad devices, including the iPhone and iPod Touch.

Apple CEO Steve Jobs announced the new iPad device to the world on January 27th with its retail debut slated for March 27th, launching a countdown over the next 60 days to the release of the iPad and its 3G-enabled version 30 days later.

The Sourcebits iPad Lab will work around the clock to ensure that their clients, including Fortune 500 clients, major tech players (such as Apple) and consumers will have a collection of super apps to download on launch day.

What drives the aggressive Sourcebits iPad Lab? It’s the opportunity to create super apps that harness the new device’s high resolution and more powerful capabilities, which will impress users, while also being optimized for current and future iPhone and iPod touch devices.

Sourcebits was one of the first Apple hero developers to deliver software solutions to the App Store in 2006 and, to date has launched over 150 iPhone apps, many of which have been featured in the top 10 and top 100 lists. Sourcebits has launched iPhone and Android apps under their own private label, Spoonjuice, and for a variety of clients including many Fortune 500 companies.

Several of Sourcebits’ current clients have already teamed up with the iPad Lab team to begin development on branded super apps for the device. Current clients include GE, The Coca-Cola Company, Sling Media, and innovative tech company Pointy Heads with their Knocking Live Video broadcast app.

Brian Meehan, Global Head of Product Development for Sourcebits, will lead the charge on development projects in the Apple focused iPad Lab. (See video: www.triplepointpr.com/dl/sourcebits/SourcebitsiPadLab.mov)

“The upcoming launch of the iPad is an unprecedented opportunity to create super apps that truly delight and impress consumers,” said Meehan. “Over the next 90 days, we’ll be working heads down on developing applications so consumers will be able to download fun and engaging content, and take full advantage of the new iPad at launch.”

In December, Meehan was responsible for the launch of Knocking Live Video, a live streaming video application developed by Sourcebits for the iPhone and iPod touch. What was particularly noteworthy between Meehan and Apple: Steve Jobs reportedly stepped in to break the Knocking Live app free (after initial rejection) when the longtime Mac user and developer reached out in an impassioned email to the CEO.

In the first 36 hours after Knocking Live Video went live, the app received over 500,000 downloads. It currently averages over 10,000 downloads per day, so it’s no surprise that Knocking Live Video will be one of the first applications to receive Sourcebits iPad Lab focus as a Super App for Pointy Heads.

For more information about the Sourcebits iPad Lab and the super app developer’s perspective on the iPad capabilities, please visit: www.sourcebits.com.

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