Social Gold Announces Partnership With Lolapps

Wed, Mar 31, 2010

Industry, Social

TriplePoint client Social Gold, a leader in the world of virtual goods monetization, expanded its reach today by announcing a partnership with social game developer Lolapps. Lolapps has a massive community of over 40 million monthly active players, spread across an equally impressive list of games, like Diva Life and Band of Heroes.

“Social Gold offers a deeply-integrated and highly-customizable payments experience, which translates into engaged users who ultimately spend more,” said Kavin Stewart, CEO of Lolapps, via a company press release. “By offering a frictionless way to purchase virtual goods, Social Gold keeps users engaged in the gameplay without disruption.”

Under this new partnership deal, Social Gold will provide Lolapps’ games with a seamless payments process, that will allow users to purchase virtual goods and services from directly within Lolapps games, without navigating away from the page.

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Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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