TriplePoint client Social Gold, a leader in the world of virtual goods monetization, expanded its reach today by announcing a partnership with social game developer Lolapps. Lolapps has a massive community of over 40 million monthly active players, spread across an equally impressive list of games, like Diva Life and Band of Heroes.
“Social Gold offers a deeply-integrated and highly-customizable payments experience, which translates into engaged users who ultimately spend more,” said Kavin Stewart, CEO of Lolapps, via a company press release. “By offering a frictionless way to purchase virtual goods, Social Gold keeps users engaged in the gameplay without disruption.”
Under this new partnership deal, Social Gold will provide Lolapps’ games with a seamless payments process, that will allow users to purchase virtual goods and services from directly within Lolapps games, without navigating away from the page.