Social Gamers Are Younger in the United Kingdom, Says PopCap

Tue, Mar 2, 2010

Casual, Social

As reported by Edge, PopCap has revealed the findings from their 2010 Social Gaming Research study, which presents some interesting statistics in the world of social gaming, as it relates to both gamers in the United States and the United Kingdom.

As has been confirmed elsewhere, the majority of social gamers (albeit a slight majority) are women, with 54% of the total US gamers being women, and 58% of those in the UK.

However, where the numbers become more interesting is when discussing the average age of a social gamer in both regions. In the United States, 46% of social gamers are over 50 years old; in the UK, that figure is only 23%, meaning that gamers in the United Kingdom are adopting social games at a much younger age.

The actual average age of a social gamer in the United States is 48 years old, while in the UK, the average is 38 years old.

Am I the only one that’s surprised by that high figure?

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Related posts:

  1. Women Gamers on the Rise in the Social Gaming Space
  2. Survey Says: 56 Million Americans Playing Social Games
  3. Hardcore Gamers Spend 48 Hours A Week Playing Games
  4. Social Games More Popular With Women Than Men
  5. Social, Casual or Both? PopCap Sells Cows, Gives Away Free Milk

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Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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