Sketch Nation Shooter Ignites Walt Mossberg Embargo Meta-Story

Fri, Mar 26, 2010

Industry, iPhone, Mobile

So all that really matters here is that Engineous Games has a new iPhone game coming out in April called Sketch Nation Shooter, and with it, players can create their own games like this lovely number (on right) from TriplePoint’s own Ed Zitron, called “Walt Mossberg’s Embargo Blaster!”

The rest doesn’t matter much in the larger scheme of things, but it’s funny and some of you will also think it’s funny so what the hell, here goes. I’m not going to try and re-explain things. If you get it, you get it. If you don’t, you don’t. Here’s a recap of the weirdest, most random PR-journo collaboration I’ve seen all week, from the fine and funny folks over at PR Newser:

In the meta-story of the week, you will soon be able to shoot-em-up Walt Mossberg style and mow down pesky blogger Brian Lam (BLAM!) of Gizmodo on your iPhone.

Lam complained about Mossberg–and the PR people who give him preferential treatment–just two days ago on Twitter. “Walt Mossberg’s Embargo Blaster!” is the product of an iPhone game construction kit from Engineous Games.

The meta-meta part is that WMEB is the creation of Engineous’s PR guy, Ed Zitron, account executive at Triple Point PR.

“Dude. I sat there 3 hours after work drawing black lines around photoshopped Mossberg heads,” said Zitron over chat when I asked him how it got done. The game caught the attention of MobileCrunch, touchArcade, and this blog, setting the stage for all kinds of shooter game jokes for months to come.

I may, in fact, be breaking the time-space continuum as I type this – what I can only imagine will add another delicious layer to the flaky crust of  Engenious Games’ Sketch Nation’ promotion palooza, which all started with a few Mossberg heads, cool user-generated capabilities, an iPhone and a British guy named Ed.

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Related posts:

  1. Engineous Games Releases Sketch Nation Shooter
  2. Sketch Nation Shooter Coming to iPhone This April
  3. Sketch Nation Shooter Gets an Art Pack Featuring Popular Web Comic 2P Start
  4. Pocket God Comic, Office Heroes, HexaLex, Thumb Wars & Sketch Nation: TriplePoint Tuesday
  5. Location-Based Meta Games Are Catching On
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