Today, we have some new news on the wide world of location based services on the web. Shopkick is a new location-based “check-in” app with a twist, and Google has added the ability to have business owners respond to reviews on Google Places.
This morning, Shopkick Inc. brought many members of the press to a Best Buy in San Francisco so they could see the Shopkick app in action. The video (which we have attached below) shows that the execution of this app is actually very impressive in that it automatically detects and recognizes when you enter a Best Buy location and will tell you how many points you earn for entering a place and if there are any available deals at this location. Scanning products in the store could also earn you additional points and deals.
Other location based apps like Foursquare only use the GPS, but Shopkick instead uses a custom system that only works with certain hardware installed in these specific stores. This means that absolutely no-one can fake a check-in at these stores.
Shopkick describes the new service as a way to “socialize loyalty” in that customers can be loyal to a certain store, be rewarded and share the experience with their friends and family.
Google Places Now Allows Business Owners To Respond To Reviews
Continuing the ability to engage customers and provide great service, Google has added the ability to have verified business owners respond to customer reviews. Places’ competitor Yelp added a similar feature last year and business owners appear to have taken to this feature.
To participate in this, business owners must first verify their identity with Google and claim their listing. After that, owners can communicate with users and reviews by following these instructions. Along with this, Google has put together some nice guidelines for responding.