Scoreloop Offers New Way to Monetize Mobile Games

Thu, Apr 1, 2010

Android, iPad, iPhone, Mobile

As reported by Games Beat, yesterday, Munich based Scoreloop announced new ways for its social gaming platform to support monetization on both the iPhone and Android platforms.

The company will be adding support for downloadable content and in-game virtual currencies to its social game platform, all without leaving the game. In the past, developers were able to sell virtual items for their games, but users had to exit the games to make a purchase. No longer will that be the case.

Two examples of games that are ready to pick up on this “Core Social software developer kit” are Astro Ranch (the details of which we reported on last month), and the upcoming iPhone/iPad game Parachute Panic HD.

What Scoreloop’s model ultimately boils down to is allowing developers to give away their games for free, and then to charge users for virtual upgrades and downloadable content in the hopes that they’ve become interested enough in the app to make a purchase.

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Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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