Reduced and Reused, And Yet It Moves Target to Recycle

Fri, Aug 27, 2010

Console, Industry, Puzzle

What if you lived in a world where everything is recycled?  Everything from the clothes on your back to the furniture in your living room to the streets you walk on is made of scraps of something that was tossed away by its previous owner.  Now I’m not talking about garbage here, I’m talking about games (of course, this IS Frisky Mongoose). Used games, to be exact…

Much of GameStop’s revenue relies on this very principle, and I’m sure all of you who buy games from there know that.  It’s ironic and awesome at the same time – GameStop makes money, you save money, and occasionally (even better) you MAKE money too.  Gotta love these perks in a bad economy.

Enter Target, a TriplePoint client who is also getting in on some of those perks.  Not only did the retailer announce monster discounts this week on Samsung LED TVs and games like New Super Mario Bros. Wii and Metroid: Other M, but more importantly, Target announced they will be doing their share of recycling from now on, thanks to the new Target Electronics Trade-In program.  Though the program is only in Northern California so far, Target will be expanding it to 850 stores by the end of the year (thanks, Joystiq).

Meet the developers at Broken Rules.  Devs? Yes.  Retailers are not the only ones who hug trees.  This indie studio (also a TriplePoint client) based in Vienna, Austria founded by students at the Vienna University of Technology just launched their very first title, And Yet It Moves, on WiiWare in North America and Europe.  And Yet It Moves won Broken Rules the top spot in the 2007 Independent Games Festival Student Showcase, not for planting the most trees or using the fewest reams of paper, but for their unique game concept.  Watch the trailer and you will see a game whose stages and controls look not too different from Little Big Planet except the animation looks like it is made of paper.  Wait, PAPER?!

Indeed. And Yet It Moves boasts twenty levels in four different environments in paper collage worlds that look like nothing other than ripped pieces of paper that have been brought to life with beautiful splashes of color, each designed to fit the atmosphere of each stage.

Though you may not be able to bring in your copy of And Yet It Moves into Target to trade in for store credit (unless Target accepts digital downloads on a USB stick), Broken Rules has decided to sport the eco-friendly look along with Target.  Though it is unknown whether this game will get the attention of Greenpeace, it is sure to thrust you into a world where everything around you is recycled, from the rugged rock faces your character explores to the character himself.  Though you yourself may not be able to sit on a couch of paper comfortably like the character is in the trailer you can still rely on Target to live a sustainable (gaming) life.

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  • J.B. Malik

    Target’s trade-in program is an awesome idea, but remember consumers might be missing out on where they can get the most money for their ipod or whatnot. is a free site that instantly provides a comparison of just about all the major trade-in sites. “Let the Buyer (er, Seller) Beware!”

  • Eric

    It will be interesting to see what Target’s price points are on purchasing games. I’ve steered away from selling my games to GameStop on the straight fact that I’d make more money eBaying it or selling it to a friend. Yeah it’s resale… but I’d like a little bit of change.

    Now if only I could trade in my old video games for a new pair of shoes….