Publishers Looking At Ways To Monetize iPad

Sun, Apr 11, 2010

iPad, Mobile

For newspapers and magazines, they haven’t had the happiest times in recent years. However, many in the industry are hoping that Apple’s shiny new iPad will help them actually help them earn some additional, much needed revenue.

In a recent report by Mashable, some of these publishing outlets believe that the iPad will allow them to create new revenue streams through paid subscriptions, digital advertising and online-to-offline events.

For smaller outlets, the report also details that it might not be as hard for even smaller publications to have a significant foot print on the iPad market. It describes a new start called PixelMags, which helps publications create iPad applications for launch. Most impressively, 38 out of the Top 50 magazines published have went through PixelMags.

Even more impressive: 25 percent of consumers that download a back-issue of a publication end up purchasing a 12-month subscription to that outlet.

Development costs aren’t too expensive either–PixelMag prices their service at a baseline rate of $1,000 from concept to launch.

Will it save publishing outlets–the cynical former journalism student in me says no–but at least it’ll look extremely pretty.

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Related posts:

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  3. List of iPad Games Leaked
  4. Plenty of iPad Titles Ready to Go
  5. Sourcebits Launches iPad Lab, Diligently Developing Super Apps for iPad Retail Launch
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- who has written 186 posts on Frisky Mongoose.

Art is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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