Media distribution firm PR NewsWire has launched an iPhone app of its own in order to allow everyone to get the latest press releases on the go:
The technology offers users the ability to search and browse PR Newswire’s extensive database of press releases and photos and isolate specific news items based on criteria such as keyword, industry topic and stock symbol. Searches are saved so that users can quickly navigate to the press releases that interest them the most. The PR Newswire Mobile App also provides a gateway for users to share content via email, Facebook, LinkedIn and Twitter, and watch videos distributed via MultiVu, PR Newswire’s broadcast and multimedia division.
I could definitely see this as useful for reporters and journalists that need to keep up to date on all the latest information as this is something PR NewsWire is very good at.