Press Love Orbital, So Why the Low Sales?

Wed, Dec 16, 2009


orbital_iphoneMore news over at the blog today – Sam Dalsimer’s latest post, about Orbital’s early sales on the App Store, is making headlines around the web.

Orbital is a puzzling iPhone shooter game from TriplePoint client, BitForge. It has scored big review scores, high regards from press, and even won VentureBeat’s DiscoveryBeat App Contest earlier this month.

But, as pointed out in the blog post, rightfully entitled Orbital - The iPhone App That Does Everything Well But Sell, “Orbital’s sales figures are somewhat more modest than the reviews would suggest. As of this writing the game has still sold far less than 100,000 units. That’s not even a gold record.”

PocketGamer and Mobile Entertainment News have added commentary on the game’s mystifying weak sales, questioning a number of factors like piracy (80% in first week), the “lite” version, and other uncontrollables. Closing thoughts from Orbital insider and marketer, Sam Dalsimer: “App Store success isn’t so much about catching lightning in a bottle as it is about when your lightning strikes and what other bolts are coming down at the same time. Of course if you have a particularly strong bolt, a sustained effort to keep it in front of key media and in the minds of consumers may be the best way to live past the day when your app is new.”

You can read more in the full blog entry on

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