Power Company Launches Bilingual “Go Green” Facebook Game

Sun, May 23, 2010

Facebook, Social

Texas power company First Choice Power has launched its first Facebook game, Energía Goleadora. The goal of the game is to teach players ways to save energy around their home by going green.

The game was launched in conjunction with a number of other Hispanic-oriented businesses, like Univisón TV network. First Choice estimates that 40% of its clientele is Hispanic or bilingual, and Energía Goleadora is marketed to those customers. According to Inside Facebook, director of Hispanic marketing Andrés Reyes says, “For us it is very critical to have channels where we are communicating in both English and Spanish to establish a dialogue with this consumer.”

The gameplay of Energía Goleadora is easy to pick up, and the game includes Facebook staples like leaderboards and the ability to invite your friends. The game can be played in both English and Spanish, and the player will navigate through a virtual house learning different ways to save money on the energy bill. Each new discovery earns you points, and the Texas resident with the highest score in the game wins a grand prize: a trip to Miami to see an Univisón awards show.

You can play Energía Goleadora here.

Be Sociable, Share!

Related posts:

  1. Power to the People! Republic of Fun Launches Community Portal, Facebook App
  2. Ubisoft Launches Horse Gaga on Facebook
  3. Six Flags Launches Facebook Game: Mascot Park
  4. Indian Startup Arthah Games Launches First Facebook Title
  5. SOE’s The Agency is now a Facebook Game
, , , , , ,

This post was written by:

- who has written 290 posts on Frisky Mongoose.

Sarah Gray is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

Contact the author


Warning: Unknown: write failed: No space left on device (28) in Unknown on line 0

Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct (/tmp) in Unknown on line 0