In the world of the internet, it’s sometimes easy to forget about the services that power just about everything we do, but also the audience that can use them. Today, we’re going to discuss the CEO of PopCap Games calling out Zynga on its strategies, along with the deadline of the Indie Game Challenge coming up close.
At the WTIA TechNW Forum, PopCap CEO Dave Roberts questioned Zynga’s tactics as a game company, by stating that they are not a games company but rather a “marketing company” with no real game heritage.
“They are in some ways struggling to catch up because they are not (about) gaming in their heritage — they are a marketing company. They are a media company, They are awfully good at it. But we believe that ultimately, and it’s our bias, that great content wins out. And that great games are always going to be better than great marketing.”
“I think a lot of the easy money that catapulted companies like Zynga into this crazy stratosphere — the easy money days are gone. That doesn’t mean the platform is dead, it just means that you actually now have to work at it. Now, it is not about luck, it is about good, old-fashioned hard work.”
Those are some tough words, especially considering that PopCap is one of Zynga’s rivals.
The Indie Game Challenge, that promises grand prizes of up to $100,000 is coming to a close on October 1st. The 2011 challenge was expanded to include international developers and has its deadline on October 1st.
The organizers behind the project will also offer additional prizes exceeding $350,000 as well as one-on-one meeting between competition finalists and big-name publishers like Sony, Microsoft and Nintendo.
“Interest in this year’s competition has been tremendous, especially with the addition of internationally developed games being accepted,” said Dr. Peter Raad, executive director of The Guildhall at SMU, a founding partner of the IGC, along with GameStop and the Academy of Interactive Arts and Sciences.
“The IGC truly presents the opportunity of a lifetime opportunity for students and independent developers from around the world to present their talent to professional publishers. This is the kind of break that people wait years for – it can propel a developer to a whole new level.”
I can’t wait to see who the winners are in this competition. Can you?