The mega-developer is behind such titles as the massively successful Diner Dash, so the company knows a thing or two about developing casual games that even the hardcore elite can love. However, that isn’t to say that the current market, which is expanding with more free-to-play games hasn’t made PlayFirst reevaluate things a bit.
“We believe the historic definition of casual games is somewhat either irrelevant or expanded — however you want to look at it — in the new world,” says Baker. “As the price points continue to drop, it starts to become very difficult to maintain your standards of excellence as the revenues that you’re getting really fall quite precipitously. That’s where we’re trying to realign in the organization.”
As such, PlayFirst is looking to new areas like home consoles, mobile platforms and, yes, even social networks, as possible outlets for future growth, all while maintaining the casual presence that earned them their success in the first place.
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