Just because a company is called PlayFirst, doesn’t mean there’s isn’t room for ResearchSecond. PlayFirst, the TriplePoint client behind such runaway mobile hits as Diner Dash, has been doing a bit of research on mobile gaming, seeing just how folks play the games they provide. The answer, according to a study conducted with Frank N. Magid Associates, is tablets: in the “Tablet and Smartphone Gaming, Magid Media Futures™ study,” 61 million gamers are playing on their tablets, representing an increase of nearly 70% over last year. What’s more, they’re playing and paying, spending some $914 million on in-app purchases this year. That’s in comparison to about $341 million on smartphones, which would seem to make tablets the platform of choice for game developers and publishers.
According to a press release:
According to the study, the tablet has emerged as the mobile platform of choice for gamers: 61 million total gamers prefer the platform, and that number has increased nearly 70 percent year-over-year. Sixty-nine percent of all tablet owners regularly play games, and of those tablet gamers, 31 percent are buying in-game virtual goods, spending an average of $48 each in the last 12 months. This means in-game virtual good spending for tablet games is about $914 million, nearly three-times the share of smartphone in-game virtual good spending, which stands at $341 million.
Further details about tablet spending, game downloading habits, and platforms of choice are in the full study, which you can read about here.