Social City developer Playdom has been on a roll since receiving $43 million in Series A funding in November, acquiring companies like Green Patch and Trippert Labs. The latest Playdom acquisition is casual and social game maker Merscom, a North Carolina based studio of over 20 developers. Over the past 16 years, Merscom has produced over 250 games and over 30 branded casual games. Prior to the acquisition, the small studio relied heavily on external and international resources to produce their products. In 2009 Merscom added internal engineering capabilities and branched out into the social space, producing their first internally-developed game based off of the recent film The Crazies.
Playdom plans to use Merscom’s branded game experience in the ever-expanding social game space. Merscom is currently working on branded games for Sea World, Purina, National Geographic and NBC Universal. In a recent statement, Playdom CEO John Pleasants remarked, “We believe that brands matter and that over time, as the social gaming industry matures, games which incorporate content from popular culture and widely respected brands will garner larger market share than those without it.”