NPD: More Kids Playing Portable Games

Thu, Apr 29, 2010


The NPD Group’s latest report takes a look at usage of portable devices in kids aged 4 to 14 and it shows some interesting data when looking at the gaming related section of the information. The report from NPD showed that 65% of US homes that have a child aged 4 to 14 own a video game console and that 44% of the kids have a portable game console. The percentage of kids using portable game consoles has increased by 8% since 2005.

Television is still the de-facto entertainment device for kids, the handheld system is the device most kids can call their own, instead of sharing it with the rest of their family. Not only has the rise of portable gaming systems in children been effecting sales of these devices but accessory sales as well with 50% of those kids owning headphones to use with them.

According to analyst Anita Frazier: “Kids ages 14 and under were the primary recipient of 37% of hardware unit sales for the 12-months ending March 2010.  Kids represent a big market for the industry and the future purchase intent figures show that game systems are one of the top consumer electronic devices that households are planning to purchase in the next year.”

I would say these numbers are pretty interesting and do show how the industry is moving to be a more mobile industry. Also, I think a poll is nice here to show which portable gaming devices our readers own, if any at all. This poll will go through the weekend and I will post a new article with the new data inside.

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- who has written 807 posts on Frisky Mongoose.

Talor is a Contributing Editor at Frisky Mongoose focusing on the mobile side of the social gaming world.

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