New Branded Peanuts Arriving in FarmVille

Sat, Apr 10, 2010

FarmVille, Social

Next week, FarmVille players will have the ability to grow some new peanuts–Elite Taami Nutz.

The nuts are used in a popular Israeli chocolate bar and its inclusion in the game is being sponsored by ad agency Saatchi & Saatchi, along with an Israeli candy maker.

According to Mashable, this is the first time a branded product will be placed into the game.

The release of the peanut will coincide with a farm design competition that is being rolled out on April 14th. If you’re interested in growing your own Elite Taami Nutz, it will set you back 20 coins for the seed, and net you 78 coins when they’re fully grown 16 hours later.

Does anyone think that this might start a trend in FarmVille? Social games are constantly looking for ways to monetize their f

Next week, FarmVille players will have the ability to grow some new peanuts–Elite Taami Nutz.

The nuts are used in a popular Israeli chocolate bar and its inclusion in the game is being sponsored by ad agency Saatchi & Saatchi, along with an Israeli candy maker.

According to Mashable, this is the first time a branded product will be placed into the game.

The release of the peanut will coincide with a farm design competition that is being rolled out on April 14th. If you’re interested in growing your own Elite Taami Nutz, it will set you back 20 coins for the seed, and net you 78 coins when they’re fully grown 16 hours later.

Does anyone think that this might start a trend in FarmVille? Social games are constantly looking for ways to monetize their free-to-play games, so will allowing companies to, in essence, market their product to end consumers this way prove to be viable?

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Art is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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