Namco Shooting for Mobile / Social Success This Year

Tue, Feb 2, 2010

Facebook, Mobile, Social

Namco Networks has decided to take the success they’ve found on Apple’s iPhone / iPod Touch and run with it through further applications on both Apple’s products and other mobile devices, along with Facebook.

For starters, Namco plans to release 20 new iPhone games this year alone, to go along with the 25 games already available via the App Store. According to the folks at GameBeat, 15 other mobile games will also be released before year’s end. And where the company released 10 PC games last year, in 2010, its PC division will be shifting its focus to implement the most social of social networking platforms: Facebook.

Where things really become interesting however, is in the type of games Namco plans to produce, with an assortment of new IP being combined with a new line of media tie-ins, which Namco’s manager of business development, Chris Lucero, is very excited about.

“This is the start of something good for us,” he says, “We are going to establish a presence in games based on licenses from sports, film, and TV.”

With the undeniably shaky standing of video games based on other forms of media, it will be interesting to see if Namco can overcome that stereotype to release games that are actually worth playing. Our first chance at determining this comes with a tie-in to the movie The Wolfman. The Wolfman Mobile Game launched this week in anticipation of the film’s release in theaters on February 12.

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- who has written 2533 posts on Frisky Mongoose.

Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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