Earlier this month, we filled you in on the growing number of users who are choosing Booyah’s MyTown as their preferred check-in app of choice, over more widely known competitors like foursquare.
Today, we bring news (via CasualGaming.biz) of the fact that MyTown has now passed 1 million registered users. Not even two weeks ago, the app had reported a user-base of 825,000, putting its growth at over 100,000 new users per week. That’s a staggering figure in my mind, as apps like foursquare and Gowalla are only able to report numbers of 300,000 and 100,000 users, respectively, regardless of their being released earlier (MyTown was launched last December; foursquare and Gowalla have been out for around a year).
Undeniably, the success of MyTown comes from its incorporation of true game-like elements. Rather than just checking in to real-world locations, users can also buy them and charge other players rent, a la Monopoly.
But before you say that those 1 million users are those that simply registered and then never touched the app again, here’s another figure for you. Booyah is reporting that the average MyTown user spends over 65 minutes a day playing on MyTown. That’s over an hour a day spent playing a very casual, free app, which is a downright huge number when compared with other social gaming options.
If you’d like to jump into MyTown and help keep the game’s population growth on the rise, pick it up on