MyTown has Over 450,000 Residents

Thu, Jan 14, 2010

Casual, iPhone, Location-Based, Mobile, Social

In only one short month, gamemakers at Booyah are already boasting over 450,000 users for their GPS-based iPhone game, MyTown, which we urged you to check out at launch. Hailed by critics as “Monopoly meets the real world,” MyTown uses one’s GPS location to allow check-ins from favorite stores and popular spots; in-game currency can be used to “purchase” these locales,  and collect rent when others visit your owned properties. In a press release issued this afternoon, Booyah tells us the game has hit “31 million check-ins from 2.1 million unique real-world locations.”

MyTown also brings a wealth of social elements to one’s real-world location: Using MyTown, one can connect with Facebook or Twitter to let friends know where they’re checking in from — and drop a comment to let them know what’s going on there. In-game rent from one’s popular properties can be spent on avatar gear and property improvements.

The app is currently free to download from the App Store: MyTown

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Related posts:

  1. MyTown Passes 1 Million Residents
  2. FreeAppADay for 04/08/10: MyTown
  3. MyTown Adds Partnership with Travel Channel’s Food Wars
  4. Location-Based Booyah: MyTown on iPhone
  5. MyTown “Check-In” App Has Blown All Major Competition Off the Map
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