In only one short month, gamemakers at Booyah are already boasting over 450,000 users for their GPS-based iPhone game, MyTown, which we urged you to check out at launch. Hailed by critics as “Monopoly meets the real world,” MyTown uses one’s GPS location to allow check-ins from favorite stores and popular spots; in-game currency can be used to “purchase” these locales, and collect rent when others visit your owned properties. In a press release issued this afternoon, Booyah tells us the game has hit “31 million check-ins from 2.1 million unique real-world locations.”
MyTown also brings a wealth of social elements to one’s real-world location: Using MyTown, one can connect with Facebook or Twitter to let friends know where they’re checking in from — and drop a comment to let them know what’s going on there. In-game rent from one’s popular properties can be spent on avatar gear and property improvements.