Frisky Mongoose

Mobile Analytics company Motally has announced plans to add what it calls 2-Way Communication with apps that support Motally that allows the app to make changes to Motally’s settings without having to resubmit the app back to Apple.

Previously, a simple change to a Motally-supported app required a resubmission to Apple’s lengthy approval process which can take weeks and months to complete. With the new system, app makers can change simple Motally settings without Apple’s approval. This will result in quicker setting fixes that app makers may need to apply at certain points.

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